K-POP idols and their fan always stick close to each other. BLACKPINK is an excellent example of it. They have many activities to connect with fans. They have built up their fandom - BLINKS to be stronger and stronger. It helps them get more love and attention from their fans day after day. We call it “customer relationship” in Business. Here are some practical ways they use to bond with BLINKS.
1, Albums, goods, and concerts
It’s an old way to get close to their fans. Artists produce their music and connect with fans through it. Fans come to see their idols in real life and immerse themselves in live performances. After the concerts, they also meet their lovers at the seen-off. Real experience always plays a vital role in the relationship between fans and artists. Moreover, fans can buy albums, t-shirts, lightsticks, etc., from BLACKPINK for memory.
BLACKPINK and BLINKS in the concert
2, Social media
Each member has an Instagram account to maintain interaction with BLINKS. Every time they show up, glow up. Sometimes, they set a live stream to talk with fans about their birthday or special events. Moreover, they have Tiktok, Twitter, Facebook, Vlive, etc. accounts, to communicate with fans.
Rosé did a live stream on her 24th birthday
3, BLACKPINK reality programs and movies
They produced shows such as BLACKPINK House, BLACKPINK diaries, and BLACKPINK 24/365 to show their fans more aspects of the group. Fans with know more about what these girls are like in daily life. BLACKPINK also produced two films: BLACKPINK - Light Up The Sky and BLACKPINK The Movie, to show their journey to becoming the most popular girl group globally. Fans get to know their ups and downs and then love them more and more.
BLACKPINK 24/365 on Youtube
4, Fan meeting
They meet their lucky fans in person. How great it is. They set some intimate and fun conversation. It’s a dream of many fans out there.
BLACKPINK Fan meeting
K-POP groups are the masters in building a solid relationship with their fans, and BLACKPINK is an expert in this case. As a marketer, I’ve learned from them. Their mindset of building relationships with fans (customers) is so great. Once again, when I’m in love with music, I see many exciting things to gain.
Comments